A Startup that helps build Startups Working on what matters


The Beginnings

Halfpica was founded in 2014 by Anup Srivastav and Gaurav Sharma. The two designers first met around 2008 when both of them were working at Buzzintown (an entertainment portal which provides information and a guide to events and movies in cities across India), then reunited in 2014 when Anup interviewed at Unicommerce (a web based multi channel order fulfillment software), where Gaurav was working at the time and they did discover a shared passion for digital design.

Co-founder & Designer

Anup Srivastav

He has 10 years experience designing, leading and realizing multidisciplinary design projects, an academic degree in computer applications and design. Anup has a strong background in product design and growth-driven strategy mainly in the entertainment, travel, ed-tech & e-commerce Industries.

Co-founder & Designer

Gaurav Sharma

As being an introvert, he doesn’t talk much, quietly does the job to the highest standards. Over the past 12 years in the profession, Gaurav worked with early-stage startups over a longer period to help them with everything from defining the scope of their product, product needs, and UX/UI design.

our capabilities

We're capable of a lot of things

But these are the skills we’ve chosen to hone

Creating brands

  • Concepting
  • Brand Strategy
  • User research
  • Prototyping
  • User expereince design
  • Visual storytelling
  • Campaigning

Building brands

  • Frontend development
  • Backend development
  • Hosting & services
  • E-commerce platforms
  • Magento 2
  • Machine learning
  • App development

Promoting brands

  • Marketing strategy
  • Create 360 profiles
  • Marketing automation
  • Email marketing
  • Conversion optimization
  • Personalization
  • Mass communication
about us

We are a merry bunch of thinkers, doers, storytellers, parents, artists, and innovators, and we take pride in the hundreds of successful solutions we've delivered and the relationships we have with our clients.


years of experience






project from referrals

our expertise

Where we make a difference

No matter what vertical you're in or the size of your businesses, your brand has the opportunity to do something extraordinary. We specialize in creating those opportunities.

  • Food & Beverage
  • Fashion
  • E-commerce
  • Agriculture
  • Health & Fitness
  • Automotive