organization

TUI India Pvt Ltd

Our role

User Experience Design

Duration

Jul 2019 - Dec 2019

summary

As TUI expanded into the Indian market, they needed a website that made discovering and booking holidays effortless. We designed a travel experience that helps users explore destinations, compare hotels, and book with confidence.

Executive Summary

TUI approached us as they expanded their online presence in India. Drawing on our previous experience in the travel industry, we designed a localized website that helps travelers discover destinations, compare hotels, and plan their trips with confidence. From search and discovery to hotel details and reviews, every experience was designed to make trip planning simple, inspiring, and effortless.

The Challenge

Designing a localized travel booking experience

TUI is one of the world's leading travel companies, offering thousands of hotels and holiday experiences across the globe. As the company entered the Indian market, they needed a website that would showcase their offerings while making it easy for users to discover, compare, and book the right holiday.

The biggest challenge was helping users navigate a vast catalog of hotels and destinations without overwhelming them.

Powerful search

Inspirational photography

Most popular destinations

Trending hotels

Hotel themes

Special offers

Holiday planner

Our Approach

40,466 hotels worldwide from beach to skiing

Rather than treating the website as a booking platform, we designed it as a discovery experience. Every interaction was focused on helping travelers find the right destination, compare options with confidence, and complete their journey with fewer decisions and less effort.

Hotel Detail Experience

Read up about the hotel, check its amenities, browse the gallery

Each hotel page brings together everything travelers need in one place, including room options, amenities, reviews, policies, maps, and photography, reducing the need to jump between multiple pages.

Overview

Room choices

Amenities

Ratings and reviews

Beautiful images

Hotel on map

Policies

Visual Storytelling

More real than reality

Travel decisions are driven by emotion as much as information. We used immersive imagery throughout the experience to inspire users and build confidence before booking.

Custom Iconography

Clear personalized icons

We created a consistent icon system that improves visual hierarchy and helps users quickly understand important information regardless of language. India is a multilingual country and the meaning of icons can be easily understood, even if users don't speak same language.

Reviews That Build Trust

Unified review experience

Hotel reviews were redesigned into a structured, easy-to-scan format, making it simpler for travelers to make informed decisions.

Responsive Experience

Single website, different devices

The entire experience was designed to work seamlessly across desktop, tablet, and mobile devices, ensuring travelers could browse and plan their trips wherever they were.