organization
Purple Style Labs Limited
Our role
Mobile App Design
duration
Sep 2015 - Dec 2015
summary
Pernia's Pop-Up Shop is one of India's leading luxury fashion marketplaces, bringing together the country's top designers. We designed a mobile experience that matched the elegance of the brand while making luxury shopping feel effortless.
The Challenge
Luxury shopping is built around emotion, but online shopping is built around efficiency.
Pernia wanted to bring India's leading designers together on one platform without making the experience feel like a crowded marketplace.
As new designers, collections, and categories were added, it became harder for customers to find what they were looking for while still enjoying the experience of discovering something new.
Our challenge was to simplify the shopping journey without taking away the sense of exploration that makes luxury fashion special.
Making a Splash
What It Is and How It Works
Pernia's Pop-Up Shop aspired to create a platform that offered customers a memorable shopping experience while helping Indian brands and designers reach a global audience.
We designed the app's splash screens to quickly communicate what Pernia's Pop-Up Shop was all about: discovering, exploring, and shopping the best of Indian fashion in one place.
Halfpica does topnotch design work, but more importantly they are great listeners. They take the time to understand you and your core problem before any real design is even done.
Pernia Qureshi
Founder, Pernia's Pop-Up Shop
Keeping It Real
Authentic Photography
The Pernia app is where it all comes together. To reflect the approachable spirit of the brand, we retained its bold typography, strong colours, unstuffy photography, and crisp messaging. The visual language was designed to feel fashionable without becoming intimidating—luxurious, but still approachable.
Start Showing Off the App
Authentic, Insightful, Entertaining
Pernia's Pop-Up Shop brought fashion to users from the unique perspective of the designers themselves, giving them a more authentic connection with the people and brands behind their favourite pieces.
We designed the experience to feel uninterrupted and effortless, allowing users to move naturally between discovering designers, exploring collections, and shopping for products.
It's Simple, Really
Getting Users Off to a Quick Start
Why make something complicated when you can make it simple and joyful? Pernia's Pop-Up Shop was all about making the shopping experience easier. We stripped away unnecessary complexity and focused on helping users discover what they wanted quickly, without getting in their way.
Designing Search for the Small Screen
Making Browsing Easy
Pernia's showcased pieces handpicked by Pernia, along with a wide range of contemporary fashion from some of India's leading designers.
Indian designers often struggled to reach their target customers globally, while customers interested in Indian designer fashion had no single destination where they could discover and shop from them.
Pernia's Pop-Up Shop aimed to close that gap by bringing designers and customers together through a single, curated marketplace.
We designed the search and classification system to make browsing on a small screen intuitive, helping users navigate a large and diverse catalogue without feeling overwhelmed.
From Couture to Pret
What Gets Measured, Gets Improved
By reinventing how Pernia's is able to connect with digital consumers, we're driving powerful brand experiences and have significantly reduced friction in their buying journey. We also added new user behavior event tracking and set up conversion tracking for Facebook to allow Pernia's to optimize their campaign spend toward reaching specific conversion points.
Selected Works
RisorCreated a marketplace for wholesale trade
UnicommerceDesigned for modern commerce operations
FitnfashA seamless platform for renting designer fashion
TUI IndiaRedesigned the website for a global travel brand
PulseA social experience for college communities