organization

Vastrage Online Services Pvt Ltd

my role

User Experience Design

duration

Apr 2016 - Jan 2017

summary

Fitnfash wanted to make designer fashion accessible without the commitment of buying. We designed a rental experience that helps users discover outfits, book them with confidence, and enjoy a personalized fitting process from selection to delivery.

The Challenge

Renting clothing is different from buying it. Users have questions about fit, hygiene, quality, and reliability before they're willing to place an order. The challenge was to design an experience that builds trust while making it easy to browse, compare, and rent outfits for every occasion.

Our Approach

Hygiene first, custom fitting, free alternative

Every design decision focused on reducing uncertainty and making the rental journey feel effortless. We simplified product discovery, highlighted trust-building features, and created a responsive experience that works seamlessly across devices.

A Personalized Rental Journey

Not a celebrity? So what? You sure can dress like one

The booking flow was designed around the complete customer experience, from selecting a dress and scheduling a rental to trying multiple options and choosing the perfect fit.

Building Trust

Straight off the runway and into your closet

Important information such as hygiene standards, custom fitting, free alternatives, and rental policies was surfaced throughout the experience to reduce hesitation and increase confidence.

Simplified Discovery

Building a better search

We redesigned search and browsing to help users quickly find outfits based on style, occasion, and personal preferences.

Responsive Experience

One site to rule them all

The website was designed to provide a consistent and intuitive experience across desktop, tablet, and mobile devices. The final experience makes fashion rental feel simple, trustworthy, and accessible, allowing users to discover designer outfits with confidence while removing many of the concerns traditionally associated with renting clothing.