organization

Purple Style Labs Limited

Our role

Mobile App Design

duration

Sep 2015 - Dec 2015

summary

Pernia's Pop-Up Shop is one of India's leading luxury fashion marketplaces, bringing together the country's top designers. We designed a mobile experience that matched the elegance of the brand while making luxury shopping feel effortless.

The Challenge

As the product expanded into the hyperlocal social networking space, it needed an experience that appealed to students while working reliably across varying network conditions.

The challenge was to design an interface that encouraged content creation, simplified navigation, and helped users discover relevant stories from nearby colleges without overwhelming them.

Halfpica is a brilliant agency and their creativity goes well beyond any bounds I have ever seen. I found my experiences with them to be fun rather than work.

Karthik Vaidyanath

Cofounder/CEO, Pulse

Our Approach

As the sole product designer on the team, I worked closely with product managers and engineers to identify usability issues, validate design decisions, and iterate quickly based on user feedback.

processing problems

Reviewing user feedback and identifying recurring usability issues.

prototype / design

Creating rapid wireframes and interactive prototypes.

planning solutions

Prioritizing opportunities that would have the greatest impact.

meeting / presentation

Testing ideas and refining solutions through regular design reviews.

Reimagined Information Architecture

From wireframes to final layout

We reorganized the product structure to simplify navigation and create a stronger foundation for future features.

Faster Content Creation

Create engaging posts

Custom stickers and a streamlined publishing flow reduced the effort required to create engaging posts, encouraging more user-generated content. It targets those above 14 years of age using a primarily visual format for communication -photographs, videos and stickers in different languages ranging from Hindi to Punjabi.

Full-screen Story Experience

Multimedia rich stories

The content experience was redesigned around immersive, full-screen stories, making it easier for students to consume visual content while keeping the interface clean and distraction-free.

Express Your Emotions

Add a sticker to pictures to express emotions

Users today prefer adding a sticker to their pictures to express their emotions over typing a caption, which itself is a huge market and with the feedback we've got, Pulse has made content creation more intuitive for users.

Designed for Emerging Networks

Create and share with geo-specific community

The experience was optimized for low-bandwidth environments, ensuring users could browse and contribute content even under unreliable network conditions.